Ayelet Mavor is the Co-Creator of Women Champions for Change (WCC), a regional network of women social-change leaders across the MENA region. Her work focuses on building trusted networks, designing impactful experiences and events and driving social impact through storytelling that amplifies women’s leadership across borders. Ayelet is deeply passionate about advancing women’s leadership, particularly through sport. In her recent role as Head of Impact at Minute Media, she developed programs across global content brands including Sports Illustrated and The Players’ Tribune that promoted and advocated for women in sports as a powerful catalyst for gender equity. Prior to this, Ayelet spent spent most of her career in the public sector, building nearly a decade of experience in communication and narrative-building and building programs for creating impact through strategic partnerships, including her work with the UK Government in a commercial diplomacy role leading the UK Israel Tech Hub. She holds an MBA from IESE Business School and an LLB from Tel Aviv University.