As Digital Growth Lead, at MBC Media Solutions, my focus is on advancing the organization’s digital advertising solutions across Shahid (AVOD), Social media assets and Connected TVs. We play an essential role in growing the streaming and VOD industry in the MENA region. Leading both commercial propositions and Ad Technologies Previous roles at Publicis Groupe and have sharpened expertise in data analytics and consumer insights, empowering teams to deliver innovative solutions. A passion for strategic and human leadership has driven the transformation of processes and teams, reflecting a commitment to fostering impactful collaboration and growth.