Prof. Samir El-Masri

Media and AI Specialists

Founder and President, Arab Society for Digital Transformation

Prof. Samir El-Masri is a globally recognized authority in Artificial Intelligence and Digital Transformation, bringing over 30 years of experience across academia, global consulting, and executive advisory. As a Full Professor of AI with a PhD and over 150 research publications, he has held senior academic roles in France, Japan, Australia, and the Gulf, complemented by corporate leadership positions at GE, NTT, DWS, and INPG. He is the Founder and President of the Arab Society for Digital Transformation and CEO of Digitalization, where he developed the DC-METRICS framework used by governments and enterprises to drive strategic innovation and cybersecurity. A sought-after international keynote speaker and the author of Digital Transformation Unlocked, he currently consults for the G20-affiliated Digital Cooperation Organization (DCO), contributing to their 2025 and 2026 Digital Economy Trends Reports. His impact as an educator was highlighted in 2022 when he was named CertNexus Instructor of the Year for MENA, reflecting his expertise in Generative AI, Agentic AI, IoT, and Blockchain.

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